You think you have a lead problem
But leads are coming in. They're just dying in your CRM — unworked, misrouted, or stuck in a stage with no next action. The problem isn't volume. It's operational leakage.
Now accepting Q3 engagements•B2B companies · $1M–$15M revenue
Revenue Operations
for Growing B2B Companies.
CoreOps is a consultancy that builds and runs the operational systems behind your revenue — CRM architecture, sales playbooks, outbound systems, and KPI dashboards — so growth becomes predictable instead of chaotic.
- Done-for-you implementation
- Ongoing fractional RevOps
- Pipeline visibility from day one
CoreOps Infrastructure StackFully integrated
01
Reporting Layer
Operational visibility & attribution
02
Pipeline Enforcement
Deal progression & follow-up automation
03
Qualification Systems
Lead scoring & routing logic
04
CRM Orchestration
Data integrity & workflow automation
05
Intake Layer
Lead capture & initial response
+34%
Avg pipeline lift
98%
CRM accuracy
30 days
Time to value
Revenue teams choose CoreOps
- Arcline
- Vantage
- Meridian
- Baseline
- Stratum
- Keystone
The infrastructure gap
Most scaling companies don't have a lead problem.
They have an infrastructure gap.
The symptoms look like marketing, sales, or tooling failures. But the root cause is the same: no operational infrastructure underneath revenue execution. CoreOps closes that gap.
You think you have an SDR problem
Your reps aren't lazy. They're buried in admin, fighting a CRM that fights back, and guessing which leads matter. The issue isn't effort — it's infrastructure.
You think you have a tooling problem
You've bought six tools in the last two years. None of them talk to each other. Data lives in silos. Reports don't match. The stack isn't the fix — orchestration is.
Slow response is costing you pipeline
5-minute response drops conversion by 80%. Your average is probably 4 hours. Every hour of delay is qualified pipeline leaking to competitors who move faster.
Deals stall without operational follow-through
Opportunities go dark because no one enforces the next step. Follow-up is manual, inconsistent, and invisible. You're losing revenue to inertia, not competition.
CRM decay is destroying your forecasts
Stale stages, missing fields, ghost opportunities. Your CRM is a graveyard of half-entered data. Forecasting is fiction because the source of truth is rotting.
Revenue leakage audit
How much pipeline is leaking every year?
Plug in three numbers from your revenue motion. We'll model the annual ARR leaking through operational gaps — and what CoreOps infrastructure would recover.
Industry benchmark: 20–35% of inbound leads go unworked
Leakage calculator · liveEstimating
Annual ARR leaking
$1,800,000
Pipeline that never closes — lost to slow response, stalled deals, and CRM decay.
Recoverable with CoreOps
$1,080,000
Based on 60% recovery rate across CoreOps implementations in the last 12 months.
Want a written projection on your revenue motion?
Book my diagnosticEstimates only. Real recovery depends on sales cycle, ACV, and operational maturity. We model exact ROI on your diagnostic call.
What revenue infrastructure means
Six layers. One operating system.
CoreOps isn't a tool or a dashboard. It's the complete operational infrastructure underneath your revenue motion — engineered, deployed, and managed so growth scales without chaos.
The consultancy difference
Tools give you features. Agencies give you projects. CoreOps gives you operational infrastructure — systems we build, implement, and manage on an ongoing basis.
01
Intake Layer
Every lead — web form, ad, referral, inbound call — captured, enriched, and routed in under 60 seconds. No lead falls through the cracks.
02
Qualification Layer
Automated scoring, segmentation, and routing logic that ensures the right rep sees the right lead at the right time. No more manual triage.
03
Pipeline Enforcement
Stage-based automation that enforces next actions, escalates stalled deals, and ensures nothing sits idle. Your pipeline moves or it surfaces.
04
CRM Integrity Layer
Field validation, duplicate prevention, stage hygiene, and data enrichment that keeps your CRM clean. Forecasts you can actually trust.
05
Follow-up Orchestration
Multi-channel sequences triggered by intent signals and stage transitions. Consistent, personalized outreach without rep dependency.
06
Reporting Layer
End-to-end attribution from source to closed-won. Pipeline velocity, conversion by stage, rep performance — all in one live dashboard.
Common revenue leakage areas
Where scaling companies lose pipeline.
Revenue leakage isn't dramatic. It's death by a thousand cuts — leads that wait too long, deals that stall, data that rots. CoreOps eliminates these leaks at the operational layer.
80%
Conversion drop after 5min
Delayed lead response
Leads that wait more than 5 minutes see 80% lower conversion. Most teams average 4+ hours. Every hour of delay is qualified ARR walking out the door.
23%
Avg pipeline in ghost status
Stalled deals & ghost opportunities
Deals stuck in a stage with no next action. No one follows up, no one escalates. They just die in your CRM while competitors close.
40%
CRM records incomplete
CRM decay & data rot
Stale stages, missing fields, duplicate records. Your forecasts are fiction because the underlying data is unreliable. Garbage in, garbage out.
35%
Leads never contacted
Inconsistent follow-up
Some reps follow up. Some don't. There's no system, no enforcement, no visibility. You're betting revenue on individual discipline.
0
Single source of truth
Poor operational visibility
You can't fix what you can't see. Without stage-by-stage conversion data, rep-level metrics, and source attribution, you're optimizing blind.
6×
Error rate vs automated
Manual operational dependency
Every process depends on a human remembering to do something. When they forget, get sick, or quit — the system breaks. This doesn't scale.
Drops into your stack
We orchestrate the tools you already run on.
CoreOps wires into your existing CRM, sequencer, enrichment, and calendar stack — no rip-and-replace. We build the connective tissue your tools are missing.
- Salesforce
- HubSpot
- Pipedrive
- Close
- Outreach
- Apollo
- Gong
- Calendly
- Chilipiper
- Slack
- Segment
- Clearbit
+ Zapier, Make, n8n, custom webhooks, and anything with an API.
Operational outcomes
Specific, measurable, enforceable.
We don't sell "transformation." CoreOps engagements are evaluated on operational metrics that tie directly to revenue: pipeline velocity, conversion rates, data integrity, and time to value.
+34%
Pipeline velocity
Deals move faster when every stage has automated enforcement. Less time stalling, more time closing.
<60s
Lead response time
From hours to under a minute. The single highest-leverage fix for inbound conversion.
98%
CRM data accuracy
Clean data, enforced fields, no duplicates. Forecasts you can actually present to the board.
40%
Recovered pipeline
Deals that would have ghosted, surfaced and re-engaged through automated follow-up sequences.
0
Manual dependencies
Every critical workflow runs on systems, not people remembering to do things. It scales.
30 days
Time to operational value
Full infrastructure live in a month. Not a 6-month implementation project. Real ROI, fast.
How it works
Three steps from diagnostic to fully operational.
Most teams are live inside 30 days. No long discovery phases, no vendor stack to assemble, no engineers to hire. We do the work.
- 01Days 1–5
Revenue Infrastructure Diagnostic
We map your entire revenue motion — lead sources, routing, CRM structure, follow-up workflows, and reporting. You leave with a clear picture of where pipeline is leaking and what we'll fix first.
- Operational audit
- Infrastructure blueprint
- ROI projection
- 02Days 6–30
Build & Deploy
Our team builds the intake layer, qualification logic, pipeline enforcement, CRM orchestration, and reporting dashboard. We integrate with your existing stack and run full QA before go-live.
- Full infrastructure build
- Stack integrations
- Internal QA + go-live
- 03Day 31+
Operate, Optimize, Scale
We monitor every workflow, every conversion point, every data signal. Monthly reviews surface what's working, what to tune, and where to expand. You get a partner, not a project.
- Dedicated infrastructure operator
- Monthly performance reviews
- Continuous optimization
Why CoreOps
More headcount won't fix it.
Another tool won't either.
Hiring is slow and expensive. Agencies hand you a project, not an operating system. DIY automation creates technical debt. CoreOps is a consultancy engineered around operational scalability — we build it, we run it, and we're accountable to outcomes.
Capability
CoreOps
RevOps Hire
Ops Agency
DIY / Internal
- Full-stack revenue infrastructure
- Live in 30 daysSometimes
- Ongoing management included
- CRM integrity enforcementPartial
- Pipeline automation & enforcementPartialPartial
- End-to-end attributionPartial
- Scales without headcountPartial
- Outcome guarantee
Common questions
Answers, before
you ask.
Have a question that isn't here? We'll answer it on your diagnostic call — no deck, just a real conversation about your revenue motion.
Revenue operations is the operational layer underneath your sales and marketing — the systems that ensure leads get routed, deals progress, follow-up happens, CRM stays clean, and reporting tells the truth. CoreOps is a consultancy that builds and manages this layer so you don't have to.
Start here
Ready to see where revenue is leaking?
Book a Revenue Infrastructure Audit and we'll map the systems, gaps, and workflows holding your sales team back. No pitch, just diagnosis.
- 30-minute working call — operator to operator
- Live audit of your CRM, pipeline, and follow-up
- Clear next steps, whether we work together or not
On the call
- 01We diagnose your infrastructureWalk through your current sales process, CRM, follow-up, and reporting. We map where leads are leaking.
- 02We identify the gapsWhere is the process breaking? What's manual that should be automated? What's invisible that should be tracked?
- 03You leave with a planWhether or not we work together, you get a clear picture of what a structured operating system would look like.
Limited capacity. We work with a small number of companies at a time so implementations get the attention they deserve.
Quiet systems. Loud numbers.
Series A SaaS: $2M → $4.2M pipeline in 6 months
Fixed lead routing, automated pipeline enforcement, and built end-to-end attribution. Outcome: 110% pipeline growth without adding headcount.
Series B: Forecast accuracy from 55% → 92%
CRM integrity layer + stage enforcement + data validation rules. The board finally trusts the numbers.